Stories
Supercharging AI-driven market research
Klaro
Consulting Firm
Consulting Firm
Our customer, one of the leading consulting firms in the world, operates in the consulting industry, focusing on helping clients navigate rapid technological changes. A significant challenge is delivering impactful results amidst technology disruptions, particularly with AI and other emerging technologies transforming client services. Our customer’s mission is to guide clients through these changes to achieve broader impacts. This requires staying ahead of fast-moving trends and transformations.
Company
Industry
Consulting
Employees
20,000+
Founded
1973
Headquarters
United States
“Tasks that previously took an analyst three days can now be completed in just a few hours with Klaro.”
Pablo Zabaleta
Associate Partner
Challenge

01.

Challenge.

Screen markets, identify competitors, and assess viability opportunities for clients.

Our customer's team has a critical mission: identifying "white space" opportunities—areas where a customer pain point exists, but competitors have not yet effectively addressed it.

Our customer needed to screen markets, identify competitors, and assess whether there was a viable opportunity for their clients, focusing on competition and market research to build new ventures.

They relied on slower and less accurate web research from data gathering to analyzing results and assessing the market implications of new products. These methods allowed for only superficial searches, failing to go deep into competitors' strengths and services, making this process very time-consuming, and much of it was spent collecting data.

Pablo stated, “Traditional methods, including internal databases and web searches, provided the most logical answers but missed market depth.”

02.

Why Klaro?

An AI-powered market screening revolution.

This global consulting firm wasn’t specifically looking for AI, they were looking for a way to accelerate their market research processes. Klaro delivered both.

Pablo and his team leveraged the platform to screen markets, identify competitors, and evaluate opportunities for their clients. By focusing on competition and market research, Klaro allowed them to build new ventures with greater speed and precision.

03.

Benefits.

Here’s how it empowers the consulting firm’s venture-building team:

1. Comprehensive market screening: Klaro's AI analyzes vast datasets to map entire markets, uncovering hidden opportunities that traditional methods often overlook.

2. Faster company scouting: The platform learns from user input and continuously refines searches, surfacing the most relevant startups with higher accuracy.

3. Competitive intelligence: Klaro highlights competitor activity across industries, providing critical insights for market positioning.

4. Time reallocation for impact: By automating labor-intensive research, the team could shift focus from data gathering to analyzing insights and shaping market strategies.

Pablo has been reaping the rewards of using Klaro, and mentions, “Klaro was especially valuable for conducting searches across multiple markets and countries, which was essential for our firm's regional and global operations.”

04.

Results.

Productivity boosted, new businesses created.

Klaro played a key role in helping our customer create recommendations for clients to enter new markets. This led to the development of new businesses and services in previously untapped markets, demonstrating a transformative impact on both society and companies.

Since adopting Klaro, our customer’s team has witnessed a dramatic shift:

1. Increased productivity: Klaro has allowed their team to spend more time analyzing market implications significantly enhancing their ability to explore new business opportunities.

2. Expanded reach: our customer was able to unlock a broader innovation ecosystem, uncovering hidden opportunities beyond traditional scouting methods.

3. Increased speed: Exploring new areas and identifying valuable companies is now faster and more efficient than ever.

“Tasks that previously took an analyst three days can now be completed in just a few hours with Klaro.” Pablo shares.

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